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IAB standards

Be everywhere.

IAB standards are an incredible format for advertisers to build awareness around their brand as they are universally accepted on all types of devices and by all publishers.

Standard formats are established by the Interactive Advertising Bureau (IAB) and are accepted on all types of devices (desktop, mobile, tablet). They are compatible with all websites and offer great flexibility with their targeting options (contextual, data, weather, retargeting, etc.).

With their wide range of sizes, IAB standards also offer more
creative opportunities to advertisers.


  • More reach as formats can be delivered on all types of devices
  • Universally accepted by publishers
  • Wide range of sizes available

Technical specifications

  • Format sizes
    728x90, 300x250, 300x600, 160x600, 970x90, 970x250, 300x1050 or 320x50

  • File size
    less than 40 kb for image file & 100 kb for html5

  • Format 300X600
    less than 80 kb for image file & 150 kb for html5 format

  • Max. Animation Duration
    30 sec.
    Max. of 3 repetitions

Interested? Contact one of our experts today!

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