Skip to navigationSkip to content

IAB standards

Be everywhere.

IAB standards are an incredible format for advertisers to build awareness around their brand as they are universally accepted on all types of devices and by all publishers.

Standard formats are established by the Interactive Advertising Bureau (IAB) and are accepted on all types of devices (desktop, mobile, tablet). They are compatible with all websites and offer great flexibility with their targeting options (contextual, data, weather, retargeting, etc.).

With their wide range of sizes, IAB standards also offer more
creative opportunities to advertisers.

Benefits

  • More reach as formats can be delivered on all types of devices
  • Universally accepted by publishers
  • Wide range of sizes available

Technical specifications

  • Format sizes
    728x90, 300x250, 300x600, 160x600, 970x90, 970x250, 300x1050 or 320x50

  • File size
    less than 40 kb for image file & 100 kb for html5

  • Format 300X600
    less than 80 kb for image file & 150 kb for html5 format

  • Max. Animation Duration
    30 sec.
    Max. of 3 repetitions

Interested? Contact one of our experts today!

Other formats for advertisers

touch

Discover touch, district m's high-impact mobile format. Highly interactive, it creates an engaging and seamless experience for your customers.

District M exclusive

Reveal

A partially hidden banner that is revealed on mouseover or after a 5 seconds exposure time!

District M exclusive

Swipe

Generate engagement for your brand by displaying two offers to your audience to learn more about their tastes and interests.

District M exclusive

Video billboard

Blend your promotionnal video to an impactful banner!

Dynamic creatives

A format that adapts itself to your target - easily display your current promotions, star products, new collection in real-time!

Responsive skin

Use responsive skin to dress up a website with your brand’s colors!

Spotify

Your audio ads are now delivered programmatically, with precise targeting options and great delivery potential!

Access to our platforms

Let's talk about Tech!