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IAB Standards

Be in demand.

Access incremental demand by using this universally accepted format. Compatible with all devices, IAB standards offer great monetization oportunities.

Standard formats are established by the Interactive Advertising Bureau (IAB) and are accepted on all types of devices (desktop, mobile, tablet). They are compatible with all websites and offer great monetization potential as they give access to a high-demand from buyers.

A wide variety of other sizes is also available to publishers through Prebid.js. Publishers can also make sizeless placements for more flexibility.

Benefits

  • Most commonly-used sizes created by advertisers
  • Access to highest possible demand from buyers
  • Available for desktop, mobile and tablet

Technical specifications

  • Format sizes
    728x90, 300x250, 300x600, 160x600, 970x90, 970x250, 300x1050 or 320x50 Additional sizes available through header.

  • Initial load size
    Less than 40 kb for image file & 100 kb for HTML5

Interested? Contact one of our experts today!

Other formats for publishers

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Offer the perfect user-experience with touch, our new high-impact mobile format.

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Adhesive

Access a 100% fill rate with this high-impact format.

Billboard

A rectangular rich media unit also supports video and runs on the full width of your website.

In-app

Leverage a rich in-app inventory!

Video native (MTAG)

Monetize in-content space with an outstream video dispay or a bigbox.

Native

Leverage this perfectly integrated format for a better user experience.

Access to our platforms

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