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Video native (MTAG)

Expand your horizons with programmatic video.

Access incremental revenue by maximizing your in-content space. MTAG is an easy-to-implement format that offers a non-intrusive experience to your website visitors.

Generate incremental revenue by adding an extra ad unit with MTAG. Easy to implement, the format allows for outstream video display or a bigbox. Plus, MTAG only expands when there is demand, keeping your user's experience as seamless as possible.

Video and audio are activated with mouseover from the user, making this ad unit less intrusive.


  • Generates incremental revenue by monetizing in-content space
  • Ad only expands when there is demand
  • Asynchrone loading
  • Easy implementation
  • Better performance and audience measurement
  • Higher eCPMs and higher sell-through
  • Monetization options and flexibility

Technical specifications

  • Format types
    Oustream video, Display and Native

  • Format size
    300x250 (Display and Native)

  • Video file
    VAST file or video file, 15" up to 30"

More about programmatic video on the blog

What is programmatic video advertising?What is programmatic video advertising?

Learn about video advertising for publishers, what programmatic video advertising is, and the different types of video ad formats there are.

3 reasons publishers should leverage programmatic video advertising3 reasons publishers should leverage programmatic video advertising

As you may have heard, programmatic video advertising has been growing substantially in the past few years. Find out why publishers should leverage programmatic video ads to increase their revenue.

Interested? Contact one of our experts today!

Other formats for publishers


Offer the perfect user-experience with touch, our new high-impact mobile format.

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Access higher CPM by monetizing your website's borders.

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IAB standardsIAB standards

Offer standard ad spaces to access incremental demand.


Access a 100% fill rate with this high-impact format.


A rectangular rich media unit also supports video and runs on the full width of your website.


Leverage a rich in-app inventory!


Leverage this perfectly integrated format for a better user experience.

Access to our platforms

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