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About district m

Our mission

In a fast-changing industry, district m strives to be a trusted leader in programmatic solutions, creating strong relationships with both advertisers and publishers. By delivering a transparent marketplace, district m is the fabric that unites both parties to meet today's high digital advertising demand.  

The fabric of advertising

district m is a full-service advertising exchange that creates open, transparent marketplaces through which publishers and advertisers can quickly and easily connect to maximize today's digital advertising demand. Since our inception, we have served as a trusted monetization partner to 2,500 publishers globally by bringing incremental demand through over 200 unique brand partnerships.

With offices in New York, Montreal and Toronto, and propelled by an investment by Fonds de solidarité FTQ, we continue to grow and increase our footprint in the digital media industry. As of today, our company is comprised of more than 60 talented experts who are all responsible for its international success and influence.

district m leadership

Jean-François Côté, CEO, président & co-fondateur

Jean-François Côté, CEO, President & co-founder

With over 20 years’ experience in business, Jean-François is an experienced leader and a born innovator: co-founder of district m, he is the chief architect of the company’s corporate strategy and provides leadership to sales and partnership initiatives. Before district m, Jean-François shared his expertise with multiples companies such as Pratt & Whitney, PricewaterhouseCoopers and Yellow Media, for which he co-founded the digital media division, Mediative.

Patrice Marin, CRO et co-fondateur

Patrice Marin, CRO & co-founder

Patrice had been working in the media and technology industry for 10 years. He has developed an in-depth knowledge of the growing space from both the Demand and Supply side. As Chief Revenue Officer, Patrice leads the supply side in the US and international markets by creating valuable partnerships with publishers, advertisers and technology platforms. His goal is to promote district m as a transparent ecosystem where advertisers can improve their performance by accessing quality inventory from publishers who utilizes district m as an efficient revenue partner.

Sebastien Fillion, CTO et co-fondateur

Sebastien Filion, CTO & co-founder

A born entrepreneur, Seb’s journey into digital and ad technology began with his first business, Monclasseur, a popular online dating website. For the next 15 years, Seb continued to build complex web tools and dashboards that helped corporations streamline processes, improve operational effectiveness and generate revenue. Seb’s background in software development and deep understanding of programmatic functionalities from the demand and supply side has supported district m in their goal to help clients yield maximum results from their advertising spend.

Dom Fortin, CIO

Dom Fortin, CIO

Dom is a passionate software Engineer with over 15 years of experience in the web industry. With his unique strength in synthetizing complex ideas into simple solutions, Dom’s role as CIO is centered around leading the district m architecture and making core technologies and systems scale big and fast to achieve district m’s strategic goals. With an extensive knowledge of new technologies, Dom is a result-focused professional always in search of new innovative solutions.

Adrian Pike

Adrian Pike, CMO

Adrian has held senior management and leadership positions for over 20 years. Through his extensive experience, he has helped businesses engage with their audiences to drive revenues and build sustainable growth within new and existing customers through marketing and demand generation strategies. He is a customer-driven leader with significant experience in Fortune 500 and privately owned organizations. As CMO, Adrian’s role is to define the marketing and demand generation strategy to build a global presence awareness for district m.

Benoit Skinazi, SVP Sales

Benoit Skinazi, SVP Sales

Ben has been working in the digital media industry for over 10 years and has acquired a solid experience in programmatic advertising and ad operations leadership, giving him a broad understanding of the industry. As SVP Sales, Ben created and manages the sales team on the advertisers’ side and always strives to offer innovative solutions to his clients. Before district m, Ben gained his expertise with companies such as Toyota France, Cogeco Media and Mediative.

Luc Marsolais, VP senior des opérations commerciales

Luc Marsolais, SVP Business Operations

Luc’s extensive finance background and 12 years’ experience in companies such as YellowPages, AutoTrader and Mediative lead him to a senior operation management position at district m. He recently completed an MBA which has helped him acquire strong analytic skills and customer-oriented vision. Since he joined district m, Luc has successfully built a strong technical support system and since then, manages the growing CRM and yield teams.

Sean Sutcliffe, VP Business Development

Having been in the ad tech industry for almost 9 years, Sean has acquired a solid understanding of customers’ goals and of the optimal strategies to put in place to achieve them. As VP of Business Development, Sean uses an objective vision and rational thinking to drive and challenge a team focused on bringing on digital media supply partnerships.

Emil Torma, VP Programmatic Solutions

Emil has over 10 years of digital media operations experience that includes vital ad tech roles at eyeReturn, QMI, Mediacom and Shaw Media. During those years, he specialized in advertising operations, yield management and developing monetization strategies. Passionnate about technology and a solution-oriented professional, Emil oversees newly established Toronto office and manages all Canadian publisher partner operations.

LC Genest, VP of Finance & Administration

LC Genest, VP Finance & Administration

LC is a Chartered Professional Accountant with a vast experience in multiple industries, such as technology, mining, retail and pharmaceutical. He previously made his mark in both privately-held and public companies and worked among a Big Four accounting firm. His result-oriented vision that led him to a position as VP of Finance & Administration, putting LC in charge of establishing a finance department along with the required systems and controls to support growth.

Our mindset

A strong team is key to achieving success. At district m, we surround ourselves with the best and together, we aim towards one common goal: push off the limits of the industry to become trusted leaders in the market. Our seven values represent district m's essence, and both drive and motivate our teams to go above and beyond, every single day.

Be your best self

We want our employees to feel proud every day of the work they’ve accomplished and feel like they’ve had a positive impact on the company, not matter if it’s big or small.

Deliver quality

Our employees never settle for “good enough” or “that’ll do”. Districters are chosen because of their potential to excel and go above and beyond.

Perform like a teammate

Working as one team will always accelerate beyond a group individual. But performing like a teammate isn’t just about bringing a project to completion: it’s also about creating an environment where opinions are respected, knowledge is valued, and experience and judgement are trusted.

Never give up

As the saying goes, it’s not about how many times you fall, it’s how many times you get back up! The only way a company can lead, innovate and grow is by challenging the known. At district m, we constantly test our own beliefs and abilities and never give up on challenging and growing. That is how we will make the difference.

Create like an innovator

The best way to improve and succeed is to innovate. Innovation means change. For us, change is a good thing. When faced with something new, with a different thing to try or do, we must approach it with open arms and excitement.

Think like an entrepreneur

We are a small company that is growing fast. That’s why we like to surround ourselves with people who have the quick mind of the entrepreneur – it’s what makes us different.

Have fun!

We want districters to give their all, be part of a strong team, and to love what they do. We spend a large part of our day at work – why not make it easier by sprinkling in some fun!  

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