Header bidding, sometimes referred to as header integration or header tags, is an advanced programmatic technique that allows web publishers to offer ad inventory to multiple SSP/ad exchanges simultaneously before making the ad call to their server.
By allowing multiple demand sources to compete on every impression through header bidding, publishers are increasing their programmatic revenues up to 60%.
district m’s technology offers you one of the fastest and easiest to install header bidding solutions on the market - it can be set up in minutes and be live within 24 hours!
With just a few lines of code to deploy, implementation takes minutes and is flexible to adapt to any publisher framework, from integrating our own wrapper, to plugging into a publisher’s existing wrapper, a third-party wrapper or directly into their server-to-server setup.
Our unique yield algorithm, Bid M, enables the aggregation and prioritization of all demand sources to generate the highest revenue for every single impression. No need to worry about latency: our tag is 100% asynchronous so that winning bids are loaded and submitted independently of page content.
During this whole process, publishers remain in total control with the ability to adjust timeout rates to their liking as well as ensure that the ads delivered meet the highest standards of quality to uphold brand safety.